Common Selling Strategies
There are several types of sales and subscription models popular amongst ecommerce merchants.
| Strategy | Definition |
|---|---|
| One-time | One Time Sale will charge a customer one time; no additional charges or shipments are scheduled. |
| Subscription | Recurring Offers will charge a customer on a schedule and continue until the customer cancels. The charge will trigger a shipment, if a physical item is being sold, as well as schedule a next charge and next shipment. |
| Prepaid | This option allows customers to pay for multiple shipments upfront. For example, if you offer a 3-month prepaid subscription option, a customer would pay for three months upfront and receive a new shipment every month for three months. Prepaids can be recurring Prepaid Subscriptions, or One Time Prepaid. |
| Gifting | A gift is a One Time Prepaid where a purchaser pays for the gift on behalf of someone else, who can then claim and customize their gift. |
Updated 10 months ago
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