A discount code, commonly known as a promo code or coupon code, is a combination of letters and/or numbers offered by e-commerce stores. Shoppers input it during checkout to avail of price reductions, special deals, or incentives on products, enhancing their overall purchasing experience.

To add a unique discount code

Adding a Discount Code

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Steps

Navigate to Settings

In the Promotions section, select Discount Codes

Click Add Discount or click on the Discount Code you would like to edit

Enter your Discount Code details

Hit Submit

Discounts Defined

Field	Definition
Name*	Internal Name of Discount Code.*
Discount Cycle Type	Should this discount be used only on the initial purchase (one time) or on a recurring basis (all renewal cycles) Percent: Take a % off the subtotal or shipping Flat Rate: Take a flat dollar amount off the subtotal or shipping
Discount	The percent or flat rate amount to be applied to the subtotal (or applied to the shipping fees, if this code is a Shipping code).
Discount Application Type	Offer Level - only applied on specific offers or Cart Level - applied to entire Cart See more here.
Offer Restrictions	If Discount Type is Offer Level - add the offers this code should be applied to. NOTE: when using both Offer and Item level restrictions, both the item and offer must be present for the discount to apply.
Item Restriction	If Discount Type is Offer Level - add the items this code should be applied to. NOTE: when using both Offer and Item level restrictions, both the item and offer must be present for the discount to apply.
Shipping Only	This discount code only applies to the shipping cost. See more here.
Category*	Group unique discount codes by category for easy reporting. See more here.
Discount Code*	External code the customer will apply at checkout
Discount Description	Internal description of how the code should be used
Active	If checked, this discount code can be used
Discount Expiration	Date in which the discount code will become invalid
One per Customer	Only allow a customer to use this discount code one time. Once the customer has used, if they attempt to reorder with the same discount code it will be invalid
Usage Limit	Limit the number of times a discount code can be used in total. Once this limit is hit, the discount code will become invalid
	*indicates these will be used in reporting

Discount Application Types

Offer Level - An Offer Level Discount will apply the discount code to each of the Offer line items in the selected list only. This discount will not apply to the entire cart.
Cart Level - A Cart Level Discount will apply the discount code to the entire cart.

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Examples:
My cart total is $100 in which I have a subscription for $50 and 2 additional one time items for $20 and $25.
Offer Level Discount :
Example 1: 20% off for Subscription Offers= $40 Subscription + $50 in one time purchases = $90 total
_Example 2: _20% off one-time offer = $50 Subscription + $16 + 20 = 86 total
Cart Level Discount
_Example 3:_20% off: $100 (20% off) = $80 total

Free Shipping Discount

Discounts can be applied to the base price or to shipping. When Shipping Only is checked, the discount code will only be applied to shipping.

Cart Level Shipping Discount - This will apply discounted shipping to the selected Shipping Profile within the cart.

Offer Level Shipping Discount - This will apply discounted shipping to the selected offers that have a Shipping Price configured within the offer. Offer Shipping Price is configured on the Offer and is associated with Offer Level Discount Code

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Pay Attention
If a checkout has Shipping costs from a Shipping Profile AND Offer Level Shipping, the Shipping Discount Code will apply to the Application Type (Offer or Cart).
Shipping discount will be applied to EITHER the Shipping Profile OR the Offer Shipping.

Advanced Discounting

Upsells Allowed

If the Discount Code is Global, define if the discount can be applied to Upsells as well. If checked, Upsells will have a discount applied. If left unchecked, discounts applied on Upsells will not apply.

Related Discount Codes

This allows a discount code to be tied to another discount code
At checkout, if a Discount Code is used that has a Related Discount Code, once the second offer is selected a notification will pop up with codes that are available
For Example: Code 10OFF has a Related Code of 10PERCENT. Offer A uses 10OFF, Offer B then is prompted that they can use 10PERCENT.
This can be used for an added promotion to prompt an upsell.

Please contact [email protected] for more information to be used in your instance.

Discount Use Type

Single Use Discount Codes

A single-use discount code only be redeemed once by a customer during checkout. Once utilized, the code becomes inactive, preventing further use. This strategy allows stores to provide exclusive, personalized discounts while maintaining control over their distribution.

Here are a few ways that businesses might use single use discount codes:

Email campaigns: Businesses might send out email campaigns to customers that include a single use discount code. This can encourage customers to make a purchase and help to track the effectiveness of the campaign.
Referral programs: Businesses might offer single use discount codes to customers who refer new customers to the business. This can incentivize customers to spread the word about the business and help to attract new customers.
Abandoned cart recovery: Businesses might send a single use discount code to customers who have abandoned their cart before completing a purchase. This can encourage the customer to complete their purchase and help to recover lost sales.

Recurring Discount Codes

A recurring discount code is a promotional tool used in e-commerce, offering customers consistent price reductions on a regular basis. Unlike one-time codes, these are repeatedly applicable within a specified timeframe. Typically provided to subscribers or loyal patrons, they foster customer retention, incentivize repeat purchases, and can be automated for convenience. This approach builds customer relationships and encourages continued engagement with the online store.

Here are a few examples of how businesses might use recurring discount codes:

Subscription services: Businesses that offer subscription services might offer a recurring discount code to customers who sign up for a monthly or yearly subscription. This can incentivize customers to continue their subscription and help to reduce churn.
Loyalty programs: Businesses might offer a recurring discount code as part of a loyalty program, where customers earn rewards or discounts for making repeat purchases. This can help to build customer loyalty and encourage customers to continue making purchases over time.
Regular customers: Businesses might offer a recurring discount code to regular customers who make frequent purchases. This can help to build a relationship with these customers and encourage them to continue making purchases in the future.

Discount Categories

Discount Categories are used to group unique Discount Codes within reporting. This allows for clean reporting for an aggregate of unique discount codes.

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How to Add a Discount Categories

Navigate to Settings

Scroll to the Reporting Labels section and select Discount Categories

Select Add Discount Category

Enter your Discount Category Name

Hit Submit

Learn more about Reporting Categories here.