Subscriptions
Subscriptions are Recurring Offers where a customer is charged based on a schedule as defined on the Offer.
Subscriptions Defined
A subscription is a recurring payment agreement between a customer and a business that provides ongoing access to a product, service, or content for a specified period of time. With a subscription, the customer typically pays a regular fee at fixed intervals, such as weekly, monthly, or annually, in exchange for continued access to the product or service.
Many subscription services also offer additional perks, such as Subscribe & save and early access to new products or exclusive content.
Selling a Subscription
Quickly launch a subscription using the default recurring Offers already setup in your instance.
Launch a Subscription:
- Add an Item
- Add that Item to the Campaign
- Select the Default Recurring Offers
Sell!
- Grab the Direct Pay URL from the Campaign
- Go to your Store - Using Vrio Hybrid Headless
- Directly connect via API
Recurring Subscriptions
A recurring offer will bill and schedule the next billing, ongoing until a customer cancels. An offer is used to determine when the next charge will occur and when/if a shipment should be scheduled.
Subscriptions can be a standard recurring model, where a charge will trigger a shipment until cancelled.
Subscriptions can also be in the form of prepaid, where a single charge will schedule X shipments to be shipped during certain intervals.
Prepaid Subscriptions
A Prepaid Subscriptions is a recurring subscription where a customer pays for access to a product or service in advance for a specified period, often receiving a discounted rate. The subscription remains active until the prepaid duration expires, at which point the customer can choose to renew or discontinue the service.
If the product is shippable, the customer will pay for multiple shipments of that product at once. Within Vrio you can configure Multiple Shipments logic to determine how many shipments go out for that charge, and at what intervals.
Customer Handling Options
When a customer has an active subscription, there are many ways to offer that customer flexibility and control over their Subscription.
These options include:
| Action | Description | Setup Location |
|---|---|---|
| Cancellation / Reactivation | End subscription so no additional charges or shipments occur / | Automatically available for Recurring |
| Pause / Unpause | Temporarily suspending its services and billing, with the option to resume later / Resume a subscription | Offer: Settings |
| Skip a Shipment | Intentionally missing a scheduled delivery, resuming regular shipments afterward. If a shipment is skipped, the scheduled charge will be pushed out accordingly, based on the Offer Configuration. | Offer: Configuration |
| Skip a Charge | Intentionally missing a scheduled charge, resuming regular billing plan afterward. If a charge is skipped, the next scheduled charge will be pushed out accordingly, based on the Offer Configuration. | Offer: Configuration |
| Swap an Item | Allow for a subscriber to change what Item they are receiving in their subscription. | Item: Swap Options |
| Swap an Offer | Allow for a subscriber to change what Offer they are on in their subscription. An example would be going from a Monthly to a 3 Month Prepaid. | Offer: Swap Options |
| Change Quantity | Allow a subscriber to change how much of of the product they will receive. Note - the pricing will adjust as Quantity adjusts. | Automatically available |
| Change Billing Frequency | Allow a subscriber to change how often they are being charged for the subscription. | Offer: Settings |
Updated 13 days ago