Promotions & Discounts
Promotions are a way for businesses to incentivize customers to make purchases by offering discounts, free gifts, or other special deals. Promotions can be used to attract new customers, retain existing customers, or encourage customers to purchase specific products or services.
Here are a few examples of different types of promotions that businesses might use:
Discount Codes
One time or Recurring discounts to be applied at checkout when the consumer uses a unique code.
- Percentage-off discounts: This type of promotion offers customers a percentage discount on their total purchase. For example, a business might offer 20% off all orders placed during a certain time period.
- Dollar-off discounts: Similar to percentage-off discounts, dollar-off discounts offer customers a set amount of money off their purchase. For example, a business might offer $10 off any purchase over $50.
Learn more about Discount Codes.
Shipping Discounts
This promotion will offer free or discounted shipping rates using an applicable Discount Code or if the cart value hits $x.
For example, a store may advertise "Free shipping on orders over $50". This may be obtained through a Shipping Profile configuration.
Learn more about Shipping Discounts.
Quantity Discounts
Buy-one-get-one (BOGO) deals or Buy 2 get 1 free are popular uses of a quantity Discount.
For example, a clothing retailer might offer buy-one-get-one-free on select styles of clothing.
Learn more about Quantity Discounts.
Gift Cards
Gift cards are a powerful promotional tool that allows customers to purchase prepaid credit for themselves or as gifts. Gift cards can help drive new customer acquisition, increase brand awareness, and provide flexible payment options.
For example, a business might sell $50 or $100 gift cards that recipients can redeem on their website. Gift cards can also be used strategically during holiday seasons to boost sales.
Learn more about Gift Cards.
Promotional Profiles
Promotional Profiles allow you to apply discounts to specific sets of items across your catalog during designated time periods. This feature is ideal for flash sales, seasonal promotions, or category-wide discounts.
For example, a Black Friday Sale where everything is 15% off, or a summer sale targeting specific product categories. Promotional Profiles give you the flexibility to create targeted campaigns without creating individual discount codes.
Learn more about Promotional Profiles.
When creating promotions, it's important to set clear terms and conditions so that customers understand the offer and how to redeem it.
Overall, promotions can be an effective way to drive sales and engage customers, but it's important to carefully plan and execute promotions to ensure that they are effective and profitable.
Updated 6 days ago
