Promotions & Discounts
Promotions are a way for businesses to incentivize customers to make purchases by offering discounts, free gifts, or other special deals. Promotions can be used to attract new customers, retain existing customers, or encourage customers to purchase specific products or services.
Here are a few examples of different types of promotions that businesses might use:
One time or Recurring discounts to be applied at checkout when the consumer uses a unique code.
- Percentage-off discounts: This type of promotion offers customers a percentage discount on their total purchase. For example, a business might offer 20% off all orders placed during a certain time period.
- Dollar-off discounts: Similar to percentage-off discounts, dollar-off discounts offer customers a set amount of money off their purchase. For example, a business might offer $10 off any purchase over $50.
This promotion will offer free or discounted shipping rates using an applicable Discount Code or if the cart value hits $x.
For example, a store may advertise "Free shipping on orders over $50". This may be obtained through a Shipping Profile configuration.
Buy-one-get-one (BOGO) deals or Buy 2 get 1 free are popular uses of a quantity Discount.
For example, a clothing retailer might offer buy-one-get-one-free on select styles of clothing.
Subset Item Promotions:
This type of promotion offers has a select number of items that are all on sale during a certain time.
For example, Black Friday Sale where everything is 15% off. This may be achieved through a Promotional Profile.
Loyalty rewards:
Loyalty rewards programs offer customers rewards or discounts for making repeat purchases.
For example, a coffee shop might offer a free drink after a customer has purchased 10 drinks.
When creating promotions, it's important to set clear terms and conditions so that customers understand the offer and how to redeem it.
Overall, promotions can be an effective way to drive sales and engage customers, but it's important to carefully plan and execute promotions to ensure that they are effective and profitable.
Updated 21 days ago