An item is a product or service that is sold online through an ecommerce website.
Items can include physical products that are shipped to a customer, as well as digital products where access is granted.
In ecommerce, each item typically has its own product page, which includes a description of the item, images or videos, pricing information, and other relevant details. Customers can add items to their online shopping carts and complete their purchase by entering payment and shipping information.
Creating an Item
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Add an Item
Navigate to Items
Select Add Item
Click to enlarge
Name the Item*
Set the default Price
Hit Submit
Once an Item has been added, you are directed to that Item with additional configurable details for that Item. Once it is added to a Campaign with associated Offers, that Item is ready to be sold.
*If using a Vrio customer facing product, Name will be displayed to the end user
Item Price
When adding the Item, the default price that is set will be used across any Offer(s) and Variants associated with that Item.
Adding the Sales Channel and Billing Plan (offer) to the Item
By including an item in a campaign, you enable that item to be exclusively available through that campaign, adhering to its branding and payment procedures. The ability to choose the offers and billing schedules for each item within a campaign provides you with the flexibility to implement diverse selling strategies, including one-time sales, recurring plans, prepaid options, and gifts.
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Add a Sales Channel
Select the Item
Select Add Campaign (click to expand)
Select the Campaign this Item is to be sold on*
Add Offers, or billing schedules for how this Item is to be sold - the default price of the Item will automatically apply to each Offer, but can be adjusted next.
Select Submit
Editing Price based on Offer
Multiple Offers may be used on a single Item. This will allow that Item to be sold a variety of different ways. Typical use cases will involve:
One Time Sale
Subscribe and Save (Recurring Offer)
Prepaid Options
Gift Options
Price may be adjusted based on the offer that is associated to this item simply by selecting the and selecting Change Price.
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If the Item has Variants, each Variant will populate on the Change Price fly out to allow for editing by variant.
Is this a Shippable Item
If the Item is shippable, check the Is Shippable flag within the Fulfillment tab. This will then expand to allow for additional product details to be setup.
A Fulfillment Connection is an external warehouse or provider in which the shipment is sent to be fulfilled & Shipped.
Connections allow Vrio to submit data through API Keys to external sources. These keys are provided by the Connection and input within the Vrio system.
If the Is Shippable flag is checked, this will then expand to allow for additional product details to be setup. This includes:
Fulfillment Connection - as stated above, this is where the shipment is sent externally to be fulfilled. Connections allow Vrio to submit data through API Keys to external sources
Sku
Weight, in ounces. This is used to calculate cart weight when Shipping Profiles are used to determine shipping cost.
UPC, or Universal Product Code
Current Stock / Inventory
Deny when out of stock - if checked sales will be declined until stock is available
Turn around time - how long does it take to order and receive product when stock is low.
Item Variants and Options
Item variants are different options or variations of a product, such as size, color, or style, that customers can choose from when making a purchase on an online store. Vrio allows for an unlimited combination of Options and Variants to be configured.
