What is Dunning?

There are a wide range of dunning strategies that may be implemented. Dunning allows you as a business to reattempt a declined renewal transaction in order to keep recover revenue that would have otherwise been lost through a failed payment.

Dunning scheduled give you the ability to communicate to the customer their failed payment. For example, if a card declines due to an expiration, the consumer can update to an active card. Thus retaining that customer.

Key Takeaways:

• Dunning is applied on subscription renewals only.
• Dunning Schedules are set on Recurring Offers.

Creating a Dunning Schedule

You can create a single or multiple dunning schedules. This will allow you to test different reattempt strategies to see which improves overall recovery.

To create a Dunning Schedule:

1. Navigate to Settings
2. Select Dunning Profile under Payment Workflows
3. Select Add Dunning Schedule or select an existing schedule to edit
4. Name the schedule
5. Add additional setup details, if applicable:
   1. Enforce Discount:
      1. if checked, and a dunning discount is applied, that discounted rate will remain the new renewal price moving forward for all subsequent renewals.
      2. If left unchecked, the discount will be applied one time only. All subsequent renewals will go back to the original price.
   2. Schedule Success Off Original Attempt:
      1. If checked, once a reattempt is successful, the next scheduled transaction will go off of the original declined renewal attempt date.
      2. If left unchecked, it will schedule the next transaction based on the date the renewal was successful.
6. Stop Codes: Define any decline reasons that should not be reattempted.
7. Hit Submit

Pay Attention

Make note of the Schedule Success logic. If you have a 30 day subscription do you want the subscription always billed the same date regardless of when the transaction was successful or not.

Implementing a Dunning Schedule

After creating the Dunning Schedule, you have the flexibility to apply it to any desired Offer. You can utilize the same dunning schedule for multiple Offers or experiment with different dunning strategies.

Once your Dunning is setup and live, monitor performance by utilizing the Vrio Dunning Report.

Dunning is setup on the Offer Details page of a Recurring Offer.

Testing Dunning Schedules

In order to test dunning without having to use real credit cards you can place a test order making sure you use a merchant that is associated with the Test Gateway. Then follow the steps below.

1. Place a test order for a recurring offer with a merchant that has the test gateway using any test card number ( either 4111222233334444, 4111222233336666 ( prepay ) or any test card configured from the test card section).

2. Update the card by clicking on the Add New Payment Method on the order offer to be a Vrio decline card number that works with the test gateway. (4111222233335555).

   
   

3. All renewals will decline until card is changed back to a non declined card.