Reports provide deep insights into your business performance through detailed analytics and metrics. Each report is designed to help you understand specific aspects of your operations and make informed, data-driven decisions.

📊Key Report Features
Real-time and historical data analysis
Comprehensive metric definitions and calculations
Actionable business insights and optimization strategies
Export capabilities for external analysis
Integration with dashboards, alerts, and notifications

These reports work seamlessly with the broader analytics platform, allowing you to save custom views, create dashboard widgets, and set up automated alerts.

Revenue & Performance

Average Order Value (AOV)

Track and optimize your revenue per order by analyzing the complete customer purchase journey. This report breaks down performance into initial cart purchases and upsell effectiveness, helping you maximize revenue through strategic optimization.

Learn more about the AOV Report here.

Profit & Loss

Comprehensive cash-basis profitability analysis tracking all transaction types including sales, refunds, voids, chargebacks, and alerts. Understand your true net revenue, costs, and profit margins across your entire business.

Learn more about the Profit & Loss Report here.

Transactions

A comprehensive view of all transaction activity including charges, revenue, adjustments, costs, and profitability across your business.

Learn more about the Transactions Report here.

New Sales

Analyze first-cycle transaction performance including approval rates, customer acquisition, and order success across all sales channels.

Learn more about the New Sales Report here.

Orders & Subscriptions

Cancellations

Track subscription cancellations, lost revenue, and understand whether customers actively opted out or passively churned due to payment failures.

Learn more about the Cancellations Report here.

Order Modifications

Track all post-purchase order activity including modifications, skips, swaps, cancellations, reactivations, adjustments (refunds, voids, chargebacks), and RMAs with revenue impact analysis.

Learn more about the Order Modifications Report here.

Abandons

Analyze the gap between cart creation and successful purchase by tracking customer and order abandonment, authorization rates, and conversion outcomes.

Learn more about the Abandons Report here.

Net Subscriptions

Track your subscription growth at a glance with new, churned, and net subscription counts over any time period.

Learn more about the Net Subscriptions Report here.

Active Subscriptions

A point-in-time snapshot of your active subscription base, showing subscriber counts, subscription volume, and upcoming scheduled activity.

Learn more about the Active Subscriptions Report here.

Lifetime Value

Subscriptions LTV

Analyze the full lifetime value of your subscription cohorts, including revenue, adjustments, costs, retention, and profitability over time.

Learn more about the Subscriptions LTV Report here.

Customer Lifetime Value (CLV)

Measure the complete lifetime value of your customer cohorts including subscription health, revenue, adjustments, costs, and profitability.

Learn more about the Customer LTV Report here.

Sales LTV

Track the lifetime value of sales cohorts from their initial order date, measuring how each group of sales performs over time.

Learn more about the Sales LTV Report here.

Retention

First Renewal

Analyze first renewal performance with detailed churn breakdowns (active vs. passive, 24-hour, 72-hour), dunning recovery tracking, skip monitoring, and post-billing adjustment analysis to maximize first renewal retention rates.

Learn more about the First Renewal Report here.

6 Cycle Retention

Track subscription retention through the first six billing cycles with detailed breakdowns of pending, cancelled, dunning, failed, and successful renewals at each stage.

Learn more about the 6 Cycle Retention Report here.

36 Cycle Retention

Track long-term subscription retention across 36 renewal cycles to visualize your complete retention curve and understand cumulative subscriber lifetime.

Learn more about the 36 Cycle Retention Report here.

Retention Snapshot

Get a point-in-time view of subscription health with average renewal cycles, churn metrics, and a compact cycle-by-cycle snapshot of pending, cancel, decline, skip, churn, and retention rates.

Learn more about the Retention Snapshot Report here.

Payment Recovery & Disputes

Dunning

Comprehensive dunning and retry analysis that tracks the complete lifecycle of declined recurring charges — from initial decline through recovery attempts to final resolution.

Learn more about the Dunning Report here.

Disputes by Dispute Date

Monitor current chargeback and alert activity based on the date each dispute was filed, with card brand breakdowns and fee tracking.

Learn more about the Disputes by Dispute Date Report here.

Disputes by Charge Date

Evaluate the dispute quality of your sales by tracking which charges eventually received chargebacks or alerts, based on the original charge date.

Learn more about the Disputes by Charge Date Report here.

Forecasting

Revenue Forecasting

Forecast upcoming recurring revenue by analyzing scheduled, pending, and processed subscription renewals alongside new sales to predict total revenue with real-time accuracy tracking.

Learn more about the Revenue Forecasting Report here.

Inventory Forecasting

Forecast upcoming shipment volumes by tracking scheduled, pending, and processed subscription renewal items alongside new orders to predict inventory needs with real-time accuracy.

Learn more about the Inventory Forecasting Report here.

Payment Processing

Gateway

Monitor payment gateway performance including transaction volume, response times, and decline rates to ensure healthy payment processing.

Learn more about the Gateway Report here.

Merchant Capacity

Monitor how much of each merchant account's processing limit has been used to prevent unexpected processing interruptions.

Learn more about the Merchant Capacity Report here.

Router Capacity

Track how your transaction routing caps are being utilized to ensure balanced distribution across merchant accounts.

Learn more about the Router Capacity Report here.

Fulfillment & Shipping

Shipments by Scheduled Date

Track shipments from scheduling through delivery and returns, with comprehensive fulfillment, carrier tracking, and delivery performance metrics organized by the date each shipment was scheduled.

Learn more about the Shipments by Scheduled Date Report here.

Shipments by Shipped Date

Track shipments from the actual ship date forward, with carrier tracking, delivery metrics, and revenue data to measure post-shipment performance and carrier effectiveness.

Learn more about the Shipments by Shipped Date Report here.

Prepaid Shipments

Track the lifecycle of prepaid subscription shipments from initial order through active shipping to completion or cancellation, giving you clear visibility into your prepaid offer performance.

Learn more about the Prepaid Shipments Report here.

Marketing & Communications

Responders

Track email automation performance from scheduling through delivery, opens, and clicks to optimize your responder campaigns.

Learn more about the Responders Report here.

Ad Spend

Measure advertising performance by comparing marketing platform data with Vrio-tracked conversions, customer acquisition costs, and lifetime value.

Learn more about the Ad Spend Report here.

Technical

API Requests

Monitor your API usage, error rates, and response performance to maintain reliable integrations and quickly identify issues.

Learn more about the API Requests Report here.

Getting the Most from Your Reports

Analysis Best Practices

Compare Time Periods: Use date ranges to identify trends and seasonal patterns
Segment Your Data: Filter by customer segments, traffic sources, or campaigns for deeper insights
Monitor Key Metrics: Focus on metrics that directly impact your business goals
Export Data: Use export features for advanced analysis in external tools

🔗 Integration Opportunities

Dashboards: Add key metrics to custom dashboards for real-time monitoring
Alerts: Set up notifications when metrics reach critical thresholds
Scheduled Reports: Automate report delivery to stakeholders
API Access: Integrate report data with external systems and tools

Optimization Strategies

Identify Bottlenecks: Use funnel analysis to find conversion obstacles
Test Improvements: A/B test changes based on report insights
Track Progress: Monitor the impact of optimizations over time
Share Insights: Collaborate with team members using shared reports and dashboards

Next Steps

Ready to dive deeper into analytics? Explore these related sections:

Analytics Getting Started - Learn the fundamentals of the analytics platform
Custom Reporting Fields - Set up categories, fees, and custom data fields
Build Custom Dashboards - Create personalized dashboard views

For questions about specific reports or metrics, hover over any metric name in the platform to see detailed definitions and calculation methods.