Reports provide deep insights into your business performance through detailed analytics and metrics. Each report is designed to help you understand specific aspects of your operations and make informed, data-driven decisions.

📊Key Report Features
Real-time and historical data analysis
Comprehensive metric definitions and calculations
Actionable business insights and optimization strategies
Export capabilities for external analysis
Integration with dashboards, alerts, and notifications

These reports work seamlessly with the broader analytics platform, allowing you to save custom views, create dashboard widgets, and set up automated alerts.

Revenue & Performance Reports

Average Order Value (AOV) Report

Track and optimize your revenue per order by analyzing the complete customer purchase journey. This report breaks down performance into initial cart purchases and upsell effectiveness, helping you maximize revenue through strategic optimization.

Key Metrics:

Initial cart vs. total cart revenue comparison
Upsell attempt and success rates
Order completion and payment success tracking
Revenue optimization opportunities

Learn more about AOV Analysis →

Getting the Most from Your Reports

📈 Analysis Best Practices

Compare Time Periods: Use date ranges to identify trends and seasonal patterns
Segment Your Data: Filter by customer segments, traffic sources, or campaigns for deeper insights
Monitor Key Metrics: Focus on metrics that directly impact your business goals
Export Data: Use export features for advanced analysis in external tools

🔗 Integration Opportunities

Dashboards: Add key metrics to custom dashboards for real-time monitoring
Alerts: Set up notifications when metrics reach critical thresholds
Scheduled Reports: Automate report delivery to stakeholders
API Access: Integrate report data with external systems and tools

🎯 Optimization Strategies

Identify Bottlenecks: Use funnel analysis to find conversion obstacles
Test Improvements: A/B test changes based on report insights
Track Progress: Monitor the impact of optimizations over time
Share Insights: Collaborate with team members using shared reports and dashboards

Next Steps

Ready to dive deeper into analytics? Explore these related sections:

Analytics Getting Started - Learn the fundamentals of the analytics platform
Custom Reporting Fields - Set up categories, fees, and custom data fields
Build Custom Dashboards - Create personalized dashboard views

For questions about specific reports or metrics, hover over any metric name in the platform to see detailed definitions and calculation methods.