Vrio allows sellers to list these variants separately, making it easier for customers to select their preferred option. Customers can choose the desired variant from a drop-down menu or a selection of checkboxes on the product page. The price, availability, and any specific details or images associated with each variant can vary.

By offering item variants, sellers provide customers with a wider range of choices and cater to different preferences and needs. It allows sellers to showcase their products more comprehensively and accommodate a diverse customer base.

Adding Item Variants

In Vrio, variants are associated with a base item. If the base item has variants, the configuration for those variants will be located in the Variant tab.

To add an Item Variant

1. Create the Item or Select an existing Item

2. Navigate to the Variants tab

3. Select Add Option

   1. 

4. Name the Option* - The characteristic to choose (Size)

5. Add Option Value*-_Option value would be the specific attribute (S,M,L)

6. Add Variation Details:

   1. Stock
   2. SKU
   3. Sale Price
   4. MSRP
   5. Cost of Goods
   6. Weight (oz)
   7. UPC
   8. Images

7. Hit Save

Variant Price

The Sale Price used for the Item variation is what will be used as the default price. This will be used across any Campaign and Offer combination that the Item Variant is associated with.

Editing the price of the Variant

You can sell all variants for the same price - for example you may not want to charge a different price for a shirt size. However if it is a bottle size such as Travel Size or Full Size 10oz, you will want to charge different prices.

Similarly, if you want to have a Subscribe and Save option where a one-time purchase has a different price than a monthly subscription, you may edit that variants default price and adjust based on the Offer plan they select.

How to edit the price

1. Select the Item
2. Navigate to the Sales Channel tab
3. Select the Offer you wish to update
4. On the fly out, update the pricing per variant to be used for that specific Offer
5. Hit Submit

Offering variants with different pricing is a common pricing strategy used by businesses to appeal to different segments of customers or to encourage customers to choose a specific option based on their needs or preferences.

By offering different variants with different pricing, businesses can capture a wider range of customers with different budgets, preferences, or needs, while also generating more revenue from customers who are willing to pay more for additional product or benefits.

Custom Variant Pricing Based on Offer

Customize your customers options even more by adding unique pricing on specific variants based on the Offer, or billing frequency, that the customer chooses.

For example, you are offering an item variant as a one-time purchase or subscription, you can add a subscribe and save option by setting the price for the subscription to be x% off of the default price.

Variant Fields Defined