Default Offers are pre-loaded for you to use. However if you have a unique selling strategy you can create new Offers to be used.

Adding an Offer

To add a new Offer

Navigate to the Offer tab
Select Add Offer
Input the Name
Select Offer Type
1. Recurring: This will continue to schedule and bill until the customer cancels
2. One Time Sale: This will charge the customer once, with no subsequent transactions being scheduled
Select Offer Product Type
1. Item: This is used if you are selling a single Item on this Offer or for any Upsell Offers. It could be a uniquely setup offer such as offering a trial period for that product that would have a unique cycle 1 then renew to cycle 2. Item based Offer Types typically rely on using the cycle builder for the sales strategy
2. Dynamic Item: This is used if you wish to sell multiple Items in the same Offer. This is common for One-Time Sales and standard Monthly Recurring billing strategies. Below you can see this Monthly offer has multiple Items. The Price may be adjusted based on the Item and/or Variant of that Item.

Click Submit

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At this point you have created a basic Offer.
Offers have the ability to be basic, or highly customized. Once you have created the basic Offer, be sure to continue through each tab of the Offer to determine any additional customization that is needed
Recurring Offers will require Charge Frequencies prior to being ready for use

What is a Dynamic Item vs Item?

Dynamic Item

A Dynamic Item Product Type will allow you to sell multiple Items within a single offer.

All Items are sold the same way - single billing plan (one time, monthly, etc). The Cycle Builder is not an option for Dynamic Items.
All Offer Details are shared by all Items (Restrictions, Responders, Dunning, etc)

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Restrictions of Dynamic Item Product Types
These types of Offers cannot be sold as an Upsell

Item

An Item Product Type means this Offer will sell just a single Sku.

When using the Cycle Builder. **This means you have multiple renewal cycles that are created differently.
For Upsell Items

Learn more about Items vs Dynamic Items here.

Offer Details

Once your Offer has been saved, you can add additional details and restrictions to your selling strategy.

Field	Description
Name	This is an internal Vrio name to define the Offer. This will not be visible to the end-user Customer
Offer Title	This title will also appear with the Item title upon Vrio Hosted Checkout or Vrio Hosted Upsell Funnels. Example: If the Item Title = Cool Box and Offer Title = Monthly Subscription; customer will see Cool Box - Monthly Subscription in their cart.
Offer Description	Description of the offer that will display within your product template. Leave blank if not using a custom template.
Offer Type	Select if you would like this Offer to be a One Time Sale or Recurring Sale. One Time Sale: This will charge the customer once and no subsequent transactions will occur Recurring: This will set the customer up on a Subscription based on the Charge Frequency designated within this Offer.
Dunning Schedule	Dunning Schedules are rulesets put in place if the transaction is declined. Reattempting a declined transaction occurs through Dunning Schedules. See more here.
Images	Images may be used within mergetags for Responders

Charging & Shipping Frequency

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The Configuration Tab is where the required setup is located prior to an Offer being ready to use.
This is where you will set up the Charge and Shipping frequencies.

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There will be different requirements based on the Offer Type

Charge Frequencies

A charge frequency is what will determine when any future billings are to be scheduled, and at what time.

Learn more about Charge Frequencies here.

Shipping Frequency

If you are shipping Items with this Offer and want to adjust any shipping logic, under the Offer Configuration is where you will do this.

A shipping frequency is how often and when the physical product is being sent to the fulfillment center to be shipped to the customer. In the case of a prepaid offer, a single charge could create and schedule multiple shipments to be sent in intervals. Or simply delay the shipment from posting to the warehouse for X hours, to allow for any order updates.

Learn more about Shipping Frequencies here.

Apply Discounts

Within the unique offer you can determine discounts and restrictions. Common Discounting options are:

Quantity Discounts
Minimum Discount
Multiple Discount Logic

Learn more about Discounts and Promotions Here.

Set Responders

Responders are transactional email or SMS messaging that is sent to customers based on trigger settings that live within the Campaign, Offer and/or Offer Cycles.

Learn more about Offer Responders here.

Customer Handling Options

Lastly within the Configuration Tab, you can determine what a customer is able to do:

Shipment Skippable, when checked will allow a customer to skip a Pending Shipment
Charge Skippable, when checked will allow a customer to skip a Pending Charge
Is Trial - this is used in reference to the Returns Profile logic.
Transactional Postback URL: Set a postback URL that will execute on successful transactions. Prefix the url with ] to to use a get request, using post by default.

Advanced Settings

Offer Settings and Restrictions

The next tab within an offer will allow you to setup some restrictions on who can purchase and how often.

Learn more about Restrictions here.

Reporting Labels

Offers may be grouped using Categories. This is for reporting only. This will allow you to group all Offers together under a single dimension within the analytics.

A common case for Offer Categories would be: Prepaids vs Subscription vs One Time Sale.

Learn more about Reporting Labels here.

Gifting

A gift subscription is a type of subscription where a purchaser pays for the subscription on behalf of someone else, who can then claim and customize their subscription.

Learn more about Gifting here.

Upsell Funnels

When using the Vrio Hosted Checkout, you may configure Upsell Funnels to be shown. This will increase AOV.

Learn more about Upsell Funnels here.

Offer Swaps

Offer swapping will allow someone to move from one offer to another, without having to cancel one subscription and start a new one. You can configure what options you want to allow your customer to do.

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Use Case
A customer is on a Quarterly Prepaid Subscription but wants to move to Monthly. They can go into their portal and easily update their billing frequency.

Learn more about Offer Swaps here.

Post Backs

If you need any information to go to an external source, simply add a Postback URL within the Offer. There are available mergetags to limit the data that is being passed within that Postback.

The other option for moving data to an external source would be using a Webhook.

Learn more about Webhooks here.