Common Selling Strategies

There are several types of sales and subscription models popular amongst ecommerce merchants.

Strategy	Definition
One-time	One Time Sale will charge a customer one time; no additional charges or shipments are scheduled.
Subscription	Recurring Offers will charge a customer on a schedule and continue until the customer cancels. The charge will trigger a shipment, if a physical item is being sold, as well as schedule a next charge and next shipment.
Prepaid	This option allows customers to pay for multiple shipments upfront. For example, if you offer a 3-month prepaid subscription option, a customer would pay for three months upfront and receive a new shipment every month for three months. Prepaids can be recurring Prepaid Subscriptions, or One Time Prepaid.
Gifting	A gift is a One Time Prepaid where a purchaser pays for the gift on behalf of someone else, who can then claim and customize their gift.