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A failed payment is not an abandon

If the customer attempts payment but the payment is declined, Vrio will show the Order but in the declined status. An abandon checkout only creates a Partial Order when the customer adds their information but fails to submit a payment and leaves the checkout.

What is a checkout abandon

An abandon checkout (also referred to as "Cart Abandons") occurs when a customer fails to finish the checkout process by not submitting payment details on the checkout page. This will create a Partial Order inside of Vrio detailing the information captured. Additionally, the API will create a Partial Order when using a multi-step process for payment submission.

Checkout page abandon

Once the customer completes the first step on the Checkout Page a Partial Order is created. If the customer finalizes all steps on the Checkout Page, the Partial Order is converted to an Order. The Order will be either successful or declined.

The first step of the Checkout Page is:

You can view the Partial Order by navigating to Search > Partials Orders:

API checkout abandon

For API users a Partial Order will be created when the API is used to create a Customer tied to a specific Campaign.

Preinstalled Partial Responder Schedule

By default Vrio will send 3 outbound emails to encourage the customer to finish the checkout:

• The first email goes out 30 minutes after the abandon;
• The second email goes out 24 hours after the abandon;
• The final email goes out 72 hours after the abandon.

Configuring Partial Responders

The Checkout Page and API both leverage the same process to send outbound emails

Abandon checkout responders require a Partial Responder Schedule. The Partial Responder Schedule lets you define the timing around sending emails, how many and what content to send.

By default Vrio will send 3 outbound emails to encourage the customer to finish the checkout:

• The first email goes out 30 minutes after the abandon;
• The second email goes out 24 hours after the abandon;
• The final email goes out 72 hours after the abandon.

You can modify or add a different Partial Responder Schedule