⚠️Vrio API vs. Legacy API (formerly Sublytics API)
Vrio API key is required for access by vendors or your organization that uses the endpoint: api.vrio.app
Legacy API key is required for access by vendors or your organization that uses the endpoint: [subdomain].vrio.app OR [subdomain.sublytics.com].
Both APIs are available to Vrio and Sublytics customers.

✅API Reference
Vrio API Docs are located here.
Be sure to check out our API recipes to streamline launch.

❗️
The legacy Sublytics API will be decommissioned by Jan 1st, 2027

Generate the Vrio API Key

Select Settings in the top navigation
Navigate to the Permissions tab
Select Users:
Click Add User:
Choose: Vrio API
Select Group:

Groups are used to restrict the User Type. Learn more about User Groups. For a completely unrestricted API key, choose Admin.
Once you click Save, select the User:
Under details, you will find the API key:

Authentication

The API endpoint is: api.vrio.app

If you are unfamiliar with HTTP headers, learn more here: https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers

Required Headers

All API requests require the following header:

curl "https://api.vrio.app/campaigns" \
     -H 'X-Api-Key: YOUR_API_KEY'

Important Notes

The most common 403 error relates to missing header parameters
The API key does not expire
Make sure to keep this API key secret

Generate the Legacy API Key

The Legacy API (formerly Sublytics API) is still used by third party vendors who are integrated to either Vrio.app or Sublytics.com.

You will need to check with your provider to know which API they are integrated with. Learn more about the Legacy API.